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The Telia Rumal – A Handloom Lover’s Delight

Posted on 04/09/2021 by Trivia – The Spice of Life

Padma Shri Gajam Govardhana
Image Courtesy :

The other day, I was vegetating before the idiot box and flipping channels – a half an hour luxury I am wont to after dinner. It was then that I caught a few scenes of the critically acclaimed Shyam Benegal movie – Ankur (1974). However, my entire attention was focused on the head gear of Sheikh Chand (played by Aga Md. Hussain) – the overseer of the Zamindar’s property. I was thrilled to see him sport a Telia Rumal. (See the screen grab below) The helper wears an ordinary headgear whereas Sheikh Chand, a man holding a position of authority, wears the Telia Rumal. The uninitiated will need more background information in order to appreciate my ecstasy and the importance of the Telia Rumal.

Screen Grab Courtesy: YouTube; one can see how the head gear of Sheikh Chand is completely different from that of his helper in the second still.

The Telia Rumal is essentially a double ikat weave. But, it is not just another double ikat weave. The elaborate treatment of the yarn prior to resist dyeing is what makes it special. Now, the question that arises in the minds of the unversed is – what is ikat? Ikat is a word of Indonesian origin which means bind. It is a technique by which the yarn is tied as per the patterns required and then dyed. This yarn is then woven. When only the warp or the weft is tied and dyed it is called single ikat; when both the warp and the weft are tied and dyed, based on the pattern that needs to be evolved after weaving, it is called double ikat. It goes without saying that weaving a double ikat involves more skill; it is a more labour intensive and time taking technique. Double ikat textiles are still prevalent -largely in India, Japan and Indonesia. The Telia Rumal however goes a step ahead in establishing its distinctiveness; apart from the fact that it is a double ikat, its uniqueness is hidden in its name.

Map Courtesy :

Telia Rumal can be literally translated to mean ‘oiled/oily kerchief’. First to explain Telia – the word ‘Telia’ is derived from Til (sesame)/Tel (oil) since the yarn for the textile is treated with castor ash, sesame oil and sheep dung (yes!!) for longer colour retention. The entire method of processing the yarn takes about 21 days. The well-oiled threads help retain moisture. This explains why the Telia Rumal – originally woven by the expert weavers of Chirala situated on the eastern coastline in present day Andhra Pradesh in the 19th century found a ready market in the Arab world.

The term ‘Rumal’ refers to a square kerchief or scarf. The oil in the scarf protects the skin from dryness when worn in the extreme desert climate of the Arabian lands. The same turban keeps the head warm in winters. The liberal use of oil makes the fabric soft and renders a distinct smell to the same. The men in the Middle-Eastern countries fashioned keffiyehs or turbans out of the Telia Rumal

In India, it was used by the fishermen as a lungi (loin cloth) because the oily cloth repelled water. It was also believed that the red colour and the oily fragrance attracted the fish and the fishermen thus would never return without a catch. It was also used by Nizams and wealthy Zamindars of Telangana for turbans as a symbol of their power. This explains the power statement made by Sheikh Chand in Ankur by sporting the Telia Rumal.

This technique then spread to the Nalgonda district of present day Telangana. Sadly, the tradition is as good as dead in Chirala which was the cradle of the Telia Rumal. The new centre is Puttapaka in Nalgonda district. In fact the Geographical Indication Tag (G I tag) that was granted in May, 2020 was to the Puttapaka Telia Rumal – largely because of the efforts of master weaver Padma Shri Gajam Govardhana. He was the genius who noticed that the tradition was moribund in Chirala, when he visited it in 1975. It was then that he decided to revitalize it in Puttapaka, by training more weavers. It is solely his efforts which have earned Puttapaka Telia Rumal the G I tag.

Older Telia Rumals only had geometric motifs. Further, only three colours were traditionally used – red, black and white – in geometrical designs. The change came in the early part of the 20th century when figurative designs such as lions, birds, elephants, and even clocks and aeroplanes began to find a place. As they say, in order to thrive, you need to adapt, innovate and move with the times. Thus, the rumaal or the kerchief is no longer the only product woven. Sarees, dupattas and lungis are also being woven in a big way. Sarees in particular began to be woven around the 1970s. Further, today the Telia Rumaal sarees are found in several other colours such as green, yellow, orange and mustard too.

Since producing one piece of Telia Rumal could take anywhere around two months, given the elaborate treatment of the yarn before tying and dyeing, a Telia Rumal saree is prohibitively expensive. What is now popularly sold as Telia Rumal is ordinary double ikat, which is more affordable. Thus, now the tel is hardly an integral part of what is today passed off as Teliya Rumal. However, two national award winning master weavers commission the oil treated sarees. An oil treated saree costs 1.5 lakh upwards. Some of master weavers are of the opinion that since the oil treatment has been done away with the term Telia Rumal should be replaced with double ikat. Others refer to it as the Telia Rumal double ikat since traditional motifs are still being woven and using the term has helped popularize the weave.

The problems suffered by the Telia Rumal double ikat weavers are manifold – competition from the power loom, imitations, lack of backward and forward linkages, the bane of the middlemen, vested interests – all of which were very realistically portrayed by Shyam Benegal in the movie Susman (1987). I ended up watching the movie after reading about it in one of the references. It is said that it was Gajam Govardhan’s struggle for promoting handloom that inspired Benegal to make the movie Susman. All lovers of handloom must watch it for the power packed performances of FTII pass outs.

What began with one movie, ended with another. However, my love for handloom (sarees) ensures that I see them everywhere be it a film, an online e commerce platform or a physical exhibition.


Disclaimer, claims no credit for any image or screenshots posted on this site. The images and screenshots are the copyright of their original owners. The links are shared from YouTube and/or other platforms only to make the post audiovisual. The copyright of these videos rests with the respective owners and producers.

5 thoughts on “The Telia Rumal – A Handloom Lover’s Delight

  1. Now I’m used to read a new post on a Saturday or a Sunday on your blog. And as I know how difficult it is to come up with a post on weekly basis, I must appreciate the efforts you put in these posts. And you don’t limit yourself to Hindi films, making it perhaps a bit more difficult.
    Thank you for the post on teliya rumal, a term I heard for the first time. And it was a fascinating read.
    I haven’t heard of the films you mentioned in the post, but I’ll try to watch them, now that I read your post.
    I really appreciate your sincere efforts and consistency. I know it’s very difficult to continue this. Even as a male, I had to struggle a lot to complete a post in a week. Hence I always mention my family being extremely supportive.

    Anyways, I think I can expect a film song post next week.



    1. Anupji, thanks for reading! Handloom sarees are as dear to me as golden era Hindi film music. I try to write on them once in a while. I did not watch Ankur fully as it was too carnal. Susman is good, especially if one is fond of handlooms.


  2. Anita,
    I am impressed by your insight into fabric and sarees. I am the opposite extreme – completely ignorant. I used to think that it is gender thing. Then I met Pushpesh Pant, Head of the School of International Relations, JNU. His other fame as an expert on forts, history of cuisine of different parts is well known, thanks to his TV programmes. Not so well-known is his knowledge of fabrics and sarees. I had invited him for a guest lecture in ICAR, and during tea before the event, complimenting my wife’s saree he went to its origin, its cultural association and general overview of sarees of different types. We were highly impressed. That became one more thing for me to be modest about.

    Congratulations on your expertise. Now I will watch ‘Ankur’ with more attention to the headgear of the Patil.


    1. AKji, I am no expert but I love handloom sarees. I make it a point to visit all exhibitions in the vicinity, even if only for some nayansukh. Even on a vacation, I try and pick destinations that have clusters of handloom weavers (like Kaithun near Kota). It is a joy to see the warp and weft getting intertwined to making something so beautiful. To top it all, India has such rich and diverse weaving traditions that you can always learn something new by watching. I would recommend that you watch Susman the other Shyam Benegal movie that I have referred to in order to understand the sector.


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